Welcome to The Export Edge
We help British machinery manufacturers grow by increasing their export sales.
The growth challenge
Despite strong export potential, most UK machinery SMEs struggle to find time for structured export planning. Between customer acceptance testing, design iterations, and managing cash flow cycles, developing overseas markets feels overwhelming.
The biggest barrier?
Not knowing where to start. Without a clear roadmap, export growth remains a "someday" priority rather than a strategic advantage.With an awareness of the gaps, it becomes possible to better understand the feasibility of entering a new market, finding new sales channels or ensuring the foundations have been laid internally for export success.
How The Export Edge delivers results
With over a decade of North American and European market experience, we help company owners, directors, and sales managers of UK machinery manufacturers build sustainable export sales through with a range of tools and services.
Ready to take the first step?
Try our mini assessment to find out how prepared your company currently is to grow its export sales
About me
With over 12 years working in international sales for machinery manufacturers, I've developed the strategies that turn export ambitions into revenue reality.Today, I help British machinery businesses navigate complex global markets with a core focus on Europe and North America.Having delivered consistent growth during recessions, pandemics and political turmoil my experience spans demanding sectors like aero engines, defence, and advanced manufacturing.My approach combines deep market intelligence with practical execution - whether establishing distributor networks or securing direct sales breakthroughs.
Our services
With worldwide experience selling British made capital equipment the range of services we offer are built on the tools and strategies that have been proven and tested time and time again.It is our aim to help other British machinery manufacturers achieve similar success by growing their export sales.We offer a mixture of digital tools for self-implementation and one to one consultations for particular projects or more hands on support.
Market entry frameworks
Knowing where to export is often one of the first questions to ask but often the hardest.Our digital tools reduce the risk of market entry by looking at both the ease of access and size of opportunity for individual countries.
Channel partner selection
Agents, Distributors, Resellers can all play a part in growing your export sales, but knowing which ones will be the best fit is key for success.Our digital tools help with identifying, evaluating and then selecting new channel partners.
Sales process engineering
Growing export sales requires a scalable system for growing the number of opportunities you have to "manufacture orders".By combining digital tools with guided support our sales systems and processes can be put in place for accelerated growth.
Bespoke consultations
For specific projects on a one-off basis of access to outside expertise on a retained basis our consultations offer much higher levels of support.
Is your machinery business ready to scale export sales?
We offer a free mini assessment that is designed for UK-based machinery and industrial equipment manufacturers.It will help you assess how prepared your business is to grow through export sales and where the potential gaps may be.At the end of the assessment, you’ll receive a personalised score and recommended next steps for growing your export machinery sales.
Want to get in touch?
Our services are designed to be digital first, keeping the costs down for small to medium manufacturers of machinery.As a first step we recommend our mini assessment, followed by a more extensive and holistic audit of your export readiness.If you have a specific enquiry, you can also contact us using the form below.
The Export Edge - 2025